Why Launch on Kickstarter?

A number of you have asked about Kickstarter. So, we thought we'd share some Kickstarter basics and why we're launching the Core Ball on the site tomorrow.  

What is Kickstarter?

Kickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology. Kickstarter is full of innovative and imaginative projects that are brought to life through the direct support of people like you and me. 

Since Kickstarter's launch in 2009, over $1.5 billion has been pledged by more than 8 million people, funding more than 80,000 creative projects. That's impressive. 

How does Kickstarter work?

Thousands of projects are funding on Kickstarter at any given moment. Each project is independently created and crafted by the person behind it. For the Core Ball, that's the team here at Coreculum and me. 

The product designers, filmmakers, and artists you see on Kickstarter have complete control and responsibility over their projects. They spend weeks building their project pages, shooting their videos, and brainstorming what rewards to offer backers. When they feel ready, a creator can launch their project on the site and share it with their community.

Every project creator sets their project's funding goal and deadline. If people like the project, they can pledge money to make it happen. If the project succeeds in reaching its funding goal, the backers are charged when time expires. If the project falls short, no one is charged. Funding on Kickstarter is all-or-nothing.

Why is Coreculum on Kickstarter? 

I'm trying to solve a problem that we all face - How do we get an effective, simple and efficient workout with affordable equipment? The Core Ball is our solution to this problem and we want to work with you to make the product come to life. Your commitment on Kickstarter validates the Core Ball as a product and puts the product into real people's hands. Now we have to work together to get this project funded.

If you'd like to be a part of our journey to create better fitness equipment, pledge to our Kickstarter tomorrow, July 22nd.  We'll be announcing the launch on our website and social media sites. You can also sign up here to get notified. If enough pledges come in and we hit our goal, we'll be on our way to making fitness better. 

Feel free to contact me at JRickards@Coreculum.com with any questions. I'm happy to connect.

Thanks for your support.  Let's get fit! 


Dr. Jim Rickards, M.D.