Dr. Rickards, what is Coreculum?

Coreculum is a fitness equipment startup with a mission to help people achieve fitness with simple exercise equipment that guides you through your workouts. 

I've always had a bunch of crazy ideas for products and services. Along with this, knowing how to workout effectively and efficiently has always been a challenge for me. There are so many options out there, which are great, but can be hard to learn or master unless you spend a lot of money with a trainer or time attending classes.

You only have one body to get you through this life and taking care of it should be understandable and easy.
— Dr. Jim Rickards, M.D.

When I had the idea for Coreculum, it just made sense and was something I totally needed to give me a great workout that was also easy to understand, efficient to do and affordable. I thought this was something a lot of busy people who cared about their bodies could also benefit from. Plus, as a physician, the idea aligned well with my knowledge of the human body and what's needed to optimize it in a workout. So, I decided this would be one of those crazy ideas I would pursue and I decided to go for it.

Why does Coreculum matter?

Coreculum matters because it's a fitness product anyone can benefit from and easily understand how to use. It is something that you can easily access in your house, doesn't take up much room, and can pick up right out of the box to get an incredible workout.

How will Coreculum benefit people?

The Core Ball Complete is our first product and focuses on the core muscles. The core muscles are the foundation for our movements as humans. They help us in everything from standing and walking to high-level competitive sports. You can think of them as literally the foundation of your muscular and skeletal system.

Just as a building with a weak foundation will sag and crack over time, so will your body unless your foundation of core muscles stays strong. With this in mind, I developed the Core Ball with 16 workouts on it to work all the major muscle groups with a focus on strengthening and toning the core.

working-the-core

What has been the journey to launching Coreculum?

I’ve spent the last 4 years developing the Core Ball Complete. I developed a brand, prototype and built a team of amazing individuals who share a passion for helping others achieve fitness to live better, happier lives. Now we're ready to launch the Core Ball with the support of our Core Fans on Kickstarter this summer. 

What do you want people to know about Coreculum?

Coreculum wants to help you take care of yourself. We want to give you a tool that you can pick up and start using right away to improve your fitness level without needing to take a class, use a trainer, or spend a lot of money on a membership or device. 

Overall, recognize that you only have one body to get you through this life and taking care of it should be understandable and easy.

Best,

Dr. Jim Rickards, M.D.

Contact me at JRickards@Coreculum.com.